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8/10
Why we buy: The science of shopping (Book)
They put milk at the back of the store so we have to walk past impulse buying items to get it, they put new products next to the best selling products so that we take notice, people don't typically see items put within the first 10ft of the entrance to a large store, dog treats are put at a level where old people and kids can easily reach them, larger shopping trolleys cause people to buy more things...
Enjoyed on 23 September 2006
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